We aspire to be the world’s most reputable purveyor of duck products.
We are committed to sustaining a valuable business platform based on quality duck-related products, satisfying customer demand as well as benefiting all stakeholders and the public at large.
- The value of the company and its shareholders: To expand a group of businesses with stability and sustainability to lead to growth in the value of the shareholders in a long term basis.
- Customers and Consumers: To present the valuable and modernize products to the company’s customers.
- Members of the staff and organization: To enhance the knowledge, ability of the staff within the organization with happiness.
- Society and the environment: To receive recognition that they are a good citizen who are responsible to the society and the environment.